ABOUT SORONDO
We are a platform for young artists, fostering a community where creators from diverse backgrounds can thrive. By amplifying their voices and showcasing their craft, we aim to challenge stereotypes, celebrate diversity, and promote empathy and inclusivity. The exploration of identity becomes increasingly pertinent. Through their art, our represented artists offer unique perspectives, shedding light on the complexities of belonging, displacement, and cultural exchange.
The artists represented are young and up-and-coming voices who respect their craft and understand very well the concept of 'otherness,' which is closely connected with the genesis of our project. We only work with artists whom we are very passionate about and whose oeuvre is in between disciplines and mediums. We believe in an open and inclusive concept of art, where diverse perspectives and approaches are not only welcomed, but celebrated.
To continue our commitment to fostering a more inclusive and open art market ecosystem, we have developed a curated exhibition program that showcases the work by our artists in a constant dialogue between materials and the concept of identity. In our space on Trafalgar Street in Barcelona, various disciplines converge: ceramics, textiles, video art, installation, painting, and sculpture. It is precisely this pluralism and respect for materials that create spaces where the creative will of our artists is celebrated and where they are given the opportunity to explore other formats and techniques.
Our program not only seeks to exhibit artworks, but also to create an environment of exchange and reflection that allows visitors to connect with the pieces from multiple perspectives. By highlighting the diversity of materials and approaches, we aim to challenge traditional notions of art and promote a broader and deeper understanding of identity in the contemporary context.
We invite everyone to visit our exhibitions and participate in this ongoing dialogue, where each piece is an invitation to discover new ways of seeing and understanding the world around us.
ABOUT JULIANA
Juliana is an art professional with over ten years of experience working with galleries, specializing in helping artists develop their careers. After emigrating from Venezuela to Spain, Juliana saw the need for a multicultural space that honors identity and the works made by foreigners in a city like Barcelona.
With a genuine respect for individuality, craft, and techniques, Juliana is a reliable supporter for artists facing the challenges of the art world. She is passionate about promoting and celebrating artists who are authentic to themselves and is equally interested in building real and lasting connections with artists, art enthusiasts, collectors, brands, and institutions.
She is dedicated to expanding the concept of a gallery, aiming to engage both new and experienced audiences in creative ways. Juliana supports not only the final artworks but also the values and identities of the artists. As a strong believer in the power art has in society, she continues to give her time and dedication to making the art world a space where everybody can feel comfortable and where artists are celebrated.